Mahindra launches light truck Jeeto at Rs 2.32 lakh

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Mahindra & Mahindra Ltd

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Utility vehicle and tractor manufacturer Mahindra & Mahindra today launched its all-new small commercial vehicle Jeeto from its Zaheerabad plant in Telangana.

Jeeto, priced at Rs 2.32 lakh (ex-showroom, Telangana, BSIII), is the first product in its category with a modular range of 8 mini trucks to cater to the varied needs of the sub-one tonne segment.

Jeeto will available in S, L and X series, catering to mini truck, micro truck and 3-wheeler customers. This new vehicle from M&M will compete against Piaggio Ape Truck and Tata Ace Zip.

The extended facility of M&M's automotive plant was inaugurated yesterday by Telangana Chief Minister K Chandrashekar Rao. Jeeto will be offered with mutiple options, having two powertrains - 11hp and 16hp - two payloads of 600kg and 700kg and three deck lengths. The vehicle delivers fuel efficiency of 37.6 kmpl.

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Pawan Goenka, executive director, M&M said, "The Jeeto is poised to redefine the landscape of the small commercial vehicle industry within India and drive positive change by providing customers with a higher earning potential."